THISISNEVERTHAT
Founded in Seoul in 2010, THISISNEVERTHAT blends global streetwear aesthetics with a uniquely Korean identity. Inspired by Seoul's subcultural scene, the trio behind the brand creates minimalist basics with a utilitarian-meets-futuristic design. With a cult following worldwide, their collections reflect their diverse influences, jetting around the globe for inspiration. THISISNEVERTHAT is a trailblazer in South Korean streetwear, collaborating with industry giants and cultural icons to create vibrant authentic pieces.
